This story is an example of real hand-made business which can become like a multi-million dollar business if it’s correct organized. Of course, on the first level it’s a hand-made but then – there is a real industrial production!
All of this started very simple. Two Italian cousins, Joseph and Giuseppe Ferlito, went to Sicily in 2008. At that time one brother lived in USA, the other lived in Italy. They bought in Sicily a souvenir – there were the bracelets with turtles (there were tiny turtles instead of beads). Such interesting bracelets are made by local handymen in all resort towns and cities.
Two brothers got lots of compliments about these unusual bracelets when they returned home. A year later they bought in Sicily more of the bracelets and gave all to their friends and relatives. Cousins received compliments again. Then Joseph and Giuseppe thought about one thing: if such simple but very unusual bracelets cause a real stir, maybe it’s time to do own business? It was a great idea to make and sell bracelets!
They thought about this idea a few years and didn’t believe that such crazy deal may be the main big business. Two brothers decided to invest 5000 dollars in the development and production of their own bracelets, it was in summer 2013. They places 20 thousands bracelets in the 100 stores of New York where all were sold for 1-2 dollars apiece. It was wonderful but all bracelets were sold for a week!
Glorious success story of the company Trrtlz
After this succeed the brothers invested into production 150 thousand dollars. The second part of money was added by the father of one of the cousins. 750 thousand bracelets were made and sold for 2 months. Since then it began a glorious success story of the company Trrtlz. The name of this company is very interesting as there are all consonants. It’s read like «turtle». The website of this company is trrtlz.com. During the first year of full work the company Trrtlz earned 3 million dollars. Last year Trrtlz signed a contract with the largest trading company in America (including WalMart, Target. QVC).
Besides, the company Trrtlz completed the license agreement with such companies as Disney, Marvel, Nickelodeon and Universal. It means that Trrtlz will be able to use images and pictures of the popular cartoons and movie characters in their bracelets – and this is a great increase of sales.
Moreover, the company Trrtlz completed an agreement with National Football League and the teams of the Major Baseball League. It’s a great idea to use instead of beads the symbolism of popular sports teams. Let’s imagine the total number of sports fans in USA – they’re million. In 2016 the company Trrtlz planned the release of 20 million bracelets on sports subjects.
Today this company earns 65 million dollars a year (it’s 3 years after the start of business). All of this began with hand-made bracelets which bought at one of the resorts if Sicily. That’s why you should to organize everything properly!
How to turn hand-made business in the multi-million dollar empire?
- You should find a simple and practical handiwork which hasn’t seen by the most persons.
- Check the public interest by the primary sales.
- Order a larger trial batch.
- You may register a trademark if you have a success (or better to register it after paragraph 2).
- They you can move your production to the place where it will be produced efficiently, quickly and cheap. China is the best place for it.
More than that, two brother left managers who were like real supervisors and saw after the copyright companies Trrtlz. All mistreatments were suppressed immediately.
- Then, there is the promotion in reality and in the Internet. There was the information about company Trrtlz which sent out the bloggers its products. And those wrote about it the positive reviews in theirs blogs of fashion. The support of website’s pages in the networks is one of the main things to do business.
- You should make a pact with the large commercial factories.
- Then, it’s the best way to conclude license agreement with cartoons, movie studios and sports teams (if you have million sales it will be not difficult).
- The final stage is the global expansion of the sales around the world. Now the company is looking for sellers in South America, Asia and Africa. It’s strange but in these countries people have never heard about wonderful bracelets of turtles.
Here is the easy and great way to make multi-million dollar business on penny bracelets from plastic!