What do you think? Why the niche is so important for independent makers? What is the simplest way to find your niche?
If you think the shops, which sell a lot of things, can be successful, you’re absolutely wrong. It’s better to be with a small business and built the great reputation selling only one thing very well. The shops with high reputation have already found their niche. Let’s imagen that you are the newcomer in your own business or maybe you are an independent maker. This time is the best for perfect positioning of building niche business. And it doesn’t matter will it the products you make or the market you target.
The main advantages
It’s a great mistake if you think that a wide range of products is the big consumer flow. You will not appeal a lot of clients with different uncountable goods! By limiting the range of products or the whole market, you will easy to manage and to grow your business. It’s better to start with small base and move on constantly increase your position!
- You can pick the right way of niche that is without competition.
- You can do it perfectly well and that it’s time to own the business.
- Try to have a limited product offering because it can help you to gain the economies of scale.
- If your market is small and defined you can easy to target it.
- As a rule, the niche companies always have their loyal fans.
- Your fans will advertise goods, they will compare the notes of you and share the opinion of using the products.
- When you have niche you can thrill a few fans.
Possible ways to find your niche
If you are the man of purpose, it’s a great starting point for your business. Moreover, people, who have had a skill, are always very successful. Just look at Pinterest , it will be the great way to get emotions and inspiration. Don’t copy the model because maybe somebody has already owned. Try to follow all trends to learn how to find the best way!
You will have a lot of wonderful ideas but be careful with it. You will be full of interesting ideas, be ready for it! Do you know persons who can offer to you the same advice? Do you know people with the same targeting of the market? If there is no competition, your goods and brand will have great results and big chance to be popular and getting seen!
The less competition the less demand. It’s not well for your business. Try to find out what people what to see the first and what they need most of all. Of course, you can ask your friends on Facebook, Twitter, and Instagram about it. But be ready that your results will be skewed because these are your familiar companions, they know you very well. You can act with another way – just get useful answers on a forum where a lot of ideal customers hang out and talk about everything with the blogger.
Another great resource is Google Trends. All you need is to type the word or short phrase and the search box will show you how many people are there and whether it’s more or less popular that it was. With this simple way you can instantly see the trend that is on the way up or down right know!
Absolutely YOUR niche
When you have found niche, the aim is to make sure that you are with it forever. You should be in all places where you ideal clients live, read the same what they like to read, trey to comment all news where they can be.
You should be interested in what you do. Your success is visible; people will try to move in on your space. You should always be the innovator and original person with creative ideas to come up new interesting projects. Your goal is to stay all your fans, the loyal from them is very valuable.
- You should decide who your target market is.
The ideal customer can help you to understand how to control the thoughts, lots of ideas and projects.
- Don’t be afraid of serious experiments. Firstly, it’s interesting. Secondly, it’s the great work. Thirdly, the fear blocks next brilliant ideas.
Sometimes it takes long time to start. But the first steps are like moving towards success.
- Before making the start, try to do the research.
Let us say that you started some business. Everything seems to be good but be sure to do the research to follow it. You should keep up of the research! Don’t allow the gap to be in the market.
- Try to keep trend and innovations watching.
For example, always keep an eye on latest popular news as it important for furtherance. Such resources as Instagram and Pinterest can absolutely help you in it. Be attentive to the customer demand. i.e. what he wants to see. Also be attentive even to the smallest details.
- Wide range of products is the way to success.
Try to create your own style that will be popular, consistent and recognisable. If you can transfer some designs to a few products it will be the greatest way to expand and to do your business more famous and popular.